Where Texas Hill Country Culture Comes to Life
From Lady Bird’s wildflowers in the spring to twinkling lights during the holidays, Johnson City is your place for fun events and gatherings all year round. Each event offers a new way to explore the sights, sounds, and tastes that make our communty unique and unforgettable.
Make the Most of Your Time in Johnson City
Join us for an event. Stay for a longer visit and see even more of our how our communtiy serves up classic Americana with its own uniquely Texas twist.
“Texas Wine Jam: What a great way to experience the Texas Hill country vineyards and wineries! To have them all in one location, showcasing some of their specialty wines, was like heaven in a glass!”
Do More in the Texas Hill Country
Your visit to Johnson City should be filled with memorable moments, bites, photo ops, and more.
Read our guides on all the best things to do and enjoy in the Texas Hill Country.
Taste the Goodness: Sweet Treats in Johnson City
One of the best parts of vacation is taking a moment to treat yourself. We have plenty of spots in Johnson City where you can grab a yummy bite to eat and maybe even add to your Insta story as a reminder of the small-town flavors you loved during your visit. ...
Texas Wine Jam Named One of USA Today’s 10 Best Wine Festivals
You know the Texas Hill Country is a perfect spot to get away, sample unique wines, and enjoy the atmosphere. It’s also home to one of the nation’s best one-day wine festivals. Texas Wine Jam, held annually in Johnson City, has been recognized by USA...
11 Kid-Friendly Things to Do in Johnson City
Johnson City is the first stop when you’re headed into the Texas Hill Country for wine and exploration. However, you may not know that this small-town community is actually packed with adventures and hands-on fun for kids and families. The Johnson City area has...
Make a Splash: Water Fun In and Around Johnson City, Texas
We love the Texas Hill Country, but we’re also honest – sometimes a little water fun is necessary when those summer temperatures keep climbing! We want to ensure you have great options for water fun when you come into town, so you can cool off during your...

















