Great Sounds and Great Sips at Wine Jam
Come experience one of the Hill Country’s most anticipated wine and music events — the 6th Annual Texas Wine Jam on October 17, 2026 in Johnson City.
This unique one-day wine-buying festival brings together many of our favorite Texas winemakers, along with the best of Texas live music, local food, and small-town charm. Texas Wine Jam is the premier wine-buying event in the Texas Hill Country, where you can taste local wines and end up with a full collection to take home.
Throughout the day, you can:
– Sample wine from Texas winemakers
– Participate in educational “Spotlight Sessions” where Texas winegrowers will share their expertise
– Take home even more wine; for every six bottles purchased you’ll have an opportunity to win a seventh in the Jam Ring Toss.
Produced by Vinovium, this unique event showcases standout wineries from across the Texas Hill Country, all in one walkable, scenic downtown setting (Memorial Park in Johnson City). You can also add enriching experiences like TX Bubbles and Brunch with an elevated brunch buffer from Pecan Street Brewing and a producer panel/guided tasting of Texas sparkling wines.
Come for Wine Jam. Stay for a Whole Hill Country Weekend.
Once you get a taste of the Texas Hill Country at Wine Jam, you’re going to want more! Explore everything the area has to offer by spending a full weekend in Johnson City.
Stay in one of our local short-term rentals to enjoy a leisurely weekend, and sample some of our outstanding food, shopping options, and local parks. See more of the fun on offer in Johnson City during Wine Jam weekend.
Make it a Hill Country Weekend with a Stay in Johnson City
Turn your visit into a full weekend getaway with a stay at one of Johnson City’s cozy short-term rentals. Pair your wine tastings with scenic views and sunset strolls, without the need to rush home after the event ends.
You can find the perfect home-away-from-home base right here in the Johnson City area. Spend the day exploring and the evening relaxing under a starry Texas Hill Country sky.
Find More Fun in the Texas Hill Country
Need ideas for what to do while you’re here? Check out our Johnson City guides for local tips, hidden gems, and can’t-miss experiences in the Hill Country.
Praise for Wine Jam
“What a great event! The food and wine vendors were awesome, as were the bands. The Vinovium staff did an outstanding job and should be very proud. We will definitely be back again next year.”
